About | Contexr

“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”

John Maxwell

Data Without Context is Noise

Over the past thirty years, managerialism has displaced leadership in public and private institutions. The former is deeply concerned about process whereas the latter is focused on outcomes. In managerialism, the gathering of data becomes a prized activity in its own right: what passes for work. What is being measured is input, not outcomes.

A leader will look for information that disproves a hypothesis in order to get to the root of the problem. Knowledge and experience matter in determining the difference between noise and context. Contexr provides the context that transforms data into decisions.

Our Executives

Adam C

Director General

Adam served as a Principal Strategist for USSOCOM where he was involved in designing clandestine war plans for special mission units. He is now Director General of Contexr, a national security advisory firm based in Washington DC. Adam has lived, studied, and worked all over the world including as a Special Director of Strategic Programs for an allied DoD in the Indo-Pacific.

He earned a PhD under Sir Harry Hinsley (wartime codebreaker and official historian of British Intelligence in WWII) at St John's College, Cambridge. Over more than a decade he served with distinction as a professor of strategy at the United States Air War College, the United States Marine Corps Command and Staff College, and the United States Naval War College.

At Newport, Adam was Director of a classified US Navy intel-planning-ops cell (unique in the US Government in combining activities across the J2, J3, and J5 for US Strategic Command, USSOCOM, and US Pacific Command), working closely with the IC and NSC in assessing, developing, and shaping America's nuclear war plans.

Joe H

Principal, Logistics International Consulting LLC

Joe Homza served for five years as Vice President for Military Programs at United Aero Group, and three years as the senior Aviation Advisor for the Kingdom of Saudi Arabia Ministry of Interior Aviation Program. He retired from Sikorsky Aircraft Corporation after thirty years as Director, International Maintenance Operations.

His career focused on US and international military helicopter operations, maintenance, and logistics programs, supporting programs in Saudi Arabia, Kuwait, Ecuador, Brazil, Colombia, Australia, Singapore, UAE, Turkey, and elsewhere. Graduate degrees in Defense Program Management, Transportation Logistics, Unconventional Warfare, and International Affairs.

Greg J

Strategic Thought Leader, USSOCOM (Ret.)

Greg Jannarone has an extraordinary record in the US special operations community, starting as an active duty air commando in combat and rising to strategic thought leader within USSOCOM. As USSOCOM Chief of Plans, he conceived and designed the unit now known as the 6th SOS. He created the Behavioral Influences Analysis (BIA) methodology and intelligence production system. He designed and led the HQ USSOCOM Red Team from 2011 until his retirement in 2019.

Colonel Jannarone saw combat duty in Vietnam, Laos, and Thailand. Awards include the Defense Superior Service Medal, Distinguished Flying Cross, Bronze Star, and Air Medal.

Our Partners

DOD Contracting

Contexr holds various certifications including a CAGE code, supporting contracting with the Department of Defense and related organizations.

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